Research

What women say. What men want to understand.

Hello Protagonist runs original, anonymous surveys and publishes what we learn. The women’s panel answers the men’s questions, and the men’s panel answers the women’s.

Flagship report · in preparation

The State of Female Desire 2027

An annual survey of women about romance, attraction, intimacy and relationships. Findings will be published here free, with methods, and will shape the Journal and the Academy curriculum.

Romance and romance fiction
Attraction and what kills it
Fantasy and anticipation
Intimacy and emotional connection
Dating and long-term relationships
Libido and life stages
What men misunderstand
Relationship satisfaction

Formats you’ll see

“Men asked. Women answered.”
“What men think is romantic, vs what women said.”
“We asked women what kills attraction in long-term relationships.”

Our standards

How we report what we find

IAnonymous by default. Adults only. You can skip any question.
IIWe report aggregates, never individuals, and we publish sample sizes with every finding.
IIIWe say "our respondents" unless a sample is genuinely representative. Survey findings are labeled as survey findings.
IVWe distinguish our data from published research, and both from common patterns and individual variation.

Join the research panel

We’ll email you when a survey opens, and send you the findings first.